June 16, 2025

## The Time Premium: Why Fast-Acting Climate Projects Deserve Priority

**In carbon markets, we spend a lot of time debating what kind of impact a project delivers—reduction vs. removal, nature-based vs. engineered. But we rarely ask _when_ that impact happens. And that matters.**

We hosted a conversation on this exact topic—why speed deserves a seat at the table when it comes to carbon credit quality, and how the market can evolve to reflect that. From methane to refrigerants to credit design, we covered a lot of ground.

The panel included:

- Justin Freiberg (Carbon Containment Lab)
- Ben Macdonald (formerly Bloomberg)
- Thomas Annicq (oneshot.earth)
- Toby Janson-Smith (Credegra, formerly Verra)
- Moderated by Reid Calhoon (ClimateWells)

You can listen to the [**full recording here**](https://www.youtube.com/watch?v=FFKFQgHWCsQ) **.**

The discussion challenges the way timing is currently discounted in both climate and financial markets—and what it would take to shift that thinking.

If you’re a carbon buyer, project developer, or just trying to make smart decisions about where your dollars go, we think this one’s worth a listen.